Spike Lee Joint 2.0
The Yankee inspired cap, dubbed "Spike Lee Joint 2.0," is the second cap in the "Spike Lee Joint" series, which launched in 2008, and the third cap Spike Lee has created for New Era.
As a life-long Yankee fan, Spike Lee drew his inspiration for the cap from the New York Yankees 26 World Series Championships. "When it came time to design another cap with New Era, it seemed fitting that it represent the most decorated franchise in professional sports -- the New York Yankees," said Spike Lee. "On the cap, I inscribed each year the Yankees won the championship. Now I'm just hoping we can add the year 2009 to that list come October!"
In total, only 750 caps will be made available to the public exclusively at the New Era Flagship store at Yankee Stadium, the New Era: New York Flagship store in Soho and participating Lids stores in New York City. The cap comes in a special commemorative box and can be purchased for $75.
"It's always an honor and a pleasure to work with a creative force like Spike Lee. The fact that his Yankees inspired commemorative cap coincides with the team's race for the pennant is an added bonus for any Yankee fan," said Gerry Matos, Senior VP of Marketing at New Era.
Spike Lee will be on-site at Yankee Stadium on September 25th for the official launch of the cap and will be conducting an autograph signing from 5:30-6:45 pm at the New Era Flagship inside the Stadium.